Entries Tagged 'Niche' ↓

1. Who might buy my product or service?

Start by listing all of your products and services. Some artists have only one thing that they do while others have several. List every product or service and then list every side or by-product that you can think of. List any methods of reproduction that you can use, books or articles you can write, videos you can produce, etc.

Next, list everyone you can think of that might buy these products or services. Be as specific as you can. This might be the most difficult part of this whole process. For example, if you are a watercolor artist, who might be willing to buy your art. You want to think that everyone is a possible customer, but not only is that not true, but it’s not nearly specific enough. Here are some possible customers:

a. the person looking for a just the right painting for a certain place in their home
b. the person looking for a gift for a friend who likes specific themes
c. the office looking for new or different art for decoration

Read the book!

Chris O’Byrne
http://www.OnlineArtsMarketing.com/blog

The process of finding the right niche is a creative, back-and-forth, brainstorming process that is best done when your mind is bright and fresh. The best times that work for me are either mid-morning after the caffeine has kicked things into high gear or when I’m on a long road trip. Long road trips are often the best because my physical body is kept just busy enough with driving and my mind starts to go off on all sorts of creative tangents.

Here is my 6-step process to finding niches:

1. Who might buy my product or service?

2. What problems or needs do they have?

3. What else can I provide for them?

4. Who else might need this?

5. Repeat steps 1 through 4.

6. Pick best fits, most profitable, and easiest to provide.

Tomorrow I’ll go over these in more detail.

Read the book!

Chris O’Byrne
http://www.OnlineArtsMarketing.com/blog