First, let’s do a recap. By now, you have picked a niche, identified their problem or need, and identified a product or service to solve that problem or fill that need. You have also written your USP (one for each niche-problem-solution combination) and know which online marketing methods you are going to start with and test (SEO, PPC, and OSN). Now it is time to deliver your message.
I really want to stress that you should only have one website per message. You want one clear message per solution and that means having one website per solution. You could try using subdomains (such as problem1.chrisobyrne.com and problem2.chrisobyrne.com), but I think you will have less confusion with separate domain names (such as www.problem1.com and www.problem2.com).
When in doubt, the confused mind says ‘no’. Have a simple website and one path to follow. Do not have more than one page on your site and have only one link, the link to either get more information or to buy the product. All you want is a headline, the sales copy, and one action to take. Nothing more!
Chris O’Byrne
http://www.OnlineArtsMarketing.com/blog
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