Finding Niches (Detailed) - 1

1. Who might buy my product or service?

Start by listing all of your products and services. Some artists have only one thing that they do while others have several. List every product or service and then list every side or by-product that you can think of. List any methods of reproduction that you can use, books or articles you can write, videos you can produce, etc.

Next, list everyone you can think of that might buy these products or services. Be as specific as you can. This might be the most difficult part of this whole process. For example, if you are a watercolor artist, who might be willing to buy your art. You want to think that everyone is a possible customer, but not only is that not true, but it’s not nearly specific enough. Here are some possible customers:

a. the person looking for a just the right painting for a certain place in their home
b. the person looking for a gift for a friend who likes specific themes
c. the office looking for new or different art for decoration

Read the book!

Chris O’Byrne
http://www.OnlineArtsMarketing.com/blog