Finding Niches (Detailed) - 2

2. What problems or needs do they have?

Now you really have to put yourself in the frame of mind of the other person. What if you were a person looking for just the right painting for that one wall in your house. You could start going to galleries or looking online for just the right painting. This would obviously take a lot of time and you might eventually just settle for the best you could find. What if you could easily commission an experienced artist to produce just the right painting of just the right theme with just the right colors and just the right size… all at just the right price?! Instead of spending all that time and energy looking, this person comes to you with the perfect solution. All your worries are gone. You don’t even have to worry if they will actually create the right painting because they show you a rough draft first so you can be sure the colors and image will be what you want.

Notice that you have identified only one potential niche and identified only one potential problem. Multiply this by many niches and many problems and needs and you can see how this method will quickly create many multiple markets.

Read the book! 

Chris O’Byrne
http://www.OnlineArtsMarketing.com/blog