Finding Niches (Detailed) - 3

3. What else can I provide for them?

Continue the brainstorming process. With each niche and problem, think of other problems or needs they might have. If you create just the right painting for this person, won’t they need just the right frame? Now you have an opportunity to create a joint venture with a framer. Promise them all of your business for a reduced price. What other needs might this person have?

Hopefully they will have a need for another print or painting in their house, but maybe they have friends with the same problem of needing just the right piece of art. Set up a referral program where they receive 10% of any sales that you make to one of their referrals. Create a second tier and offer 5% to any sales you make to referrals of the referrals. Give them the tools they need to start the referral process and keep track of every piece of data.

Perhaps they could use the services of an interior decorator? Form a joint venture with an interior decorator where they provide a free online consultation for the customer. If they then go on to do business with the customer, you receive a certain percentage to pay you for referring the customer.

Read the book!

Chris O’Byrne
http://www.OnlineArtsMarketing.com/blog