How to Determine Your USP - Lesson 5: Incorporating Your USP

Your USP will not help you one bit if people don’t know what it is!

You spent a lot of time crafting an effective USP meant to grab your customers and show them how special you are. Now, it’s time to use it. Incorporate your USP into every aspect of your business. Business cards, letterhead, web site, phone messages, postcards, email signatures… anywhere or any way that you have contact with customers.

Think of all the ways that you interact with customers or potential customers. Make a list. Every piece of art should include your USP, if only in a card attached to it. Every piece of literature. Every audio or video contact. Every online contact. You want everyone to associate your USP with you and your art. When you think of Dominos Pizza, do you think of how delicious the pizza is and how fresh the ingredients are? Nope! You think of how fast they deliver and that is often more important than knowing that the taste is only mediocre at best. People automatically associate their USP with who and what they are. Have them do the same for you. If you have a powerful USP and a great product, you are sure to sell more and more art.

I hope you enjoyed this mini-course on How to Determine Your USP. use the comments below to tell me how helpful this was.

Peace,
Chris O’Byrne
http://www.OnlineArtsMarketing.com/blog