Right effort has to do with your mindset. It is a precursor to any action you might take, not the actions themselves. Right effort has two main parts to it. One is the effort to not do bad and the other is the effort to do good. Let’s put it into practical terms.
This website is about selling your art. It is not about selling your art no matter what it takes and no matter who might be hurt. It is about selling your art in a way that only helps other people and yourself. If you feel the urge to exaggerate when marketing your art, it takes right effort to supress that urge. If you don’t feel like going the extra mile to help a customer, it takes effort to overcome that. It takes effort to feel benevolence towards your customer, towards other people.
Right effort is about overcoming those bad feelings and promoting those good feelings.
Chris O’Byrne
www.OnlineArtsMarketing.com
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