3. Design site to include niche keywords in both content and structure.
When I go back to redesign my site, I will make sure that I include useful information about self publishing ebooks and self publishing poetry. Redesigning the site structure, I might have a directory called /ebooks and another called /poetry. In the directory called /ebooks I might have a page called self-publish-your-own-ebook.html and in the /poetry directory I would have a page called self-publish-your-own-poetry.html. This way the search engines and visitors will clearly see this information and understand how the site is organized.
Chris O’Byrne
http://www.OnlineArtsMarketing.com/blog
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