Online Arts Marketing

Online marketing has to go. How many of us are sick to death of all the shallow, mindless marketing we see online today? You know the kind, the headlines that are ripped off time after time and start with phrases like “How Many People Want to Earn $1000/day…” or “7 Proven Methods…” and so on and so on. Or the long page sales letter that keeps you scrolling and scrolling and scrolling and contains more and more outrageous claims the further down the page you read and then throws testimonial after testimonial at you and then when you finally get to the bottom… you have to click on BUY NOW to even see how much it costs! What is even more disheartening, these methods have been tested time and again and seem to be the proven way to get the most results. And who doesn‘t want to make more money?

I have tried these methods and used them over and over again. At the end of the day, I felt terrible. I knew I had wasted my time and my client’s time. I may have had results, but at what cost? I decided to tone things down. I cut back on the hype, I cut back on the promises. I tried to deliver the best product possible at a reasonable cost.

It wasn’t enough.

Over the course of my life, I have tried to live a good life. I have determined what values are important to me and I have tried to draw a line that I don’t cross. Some of these values are honesty, humility, understanding, and trying to give more than I take. I realized that I was not doing that with my approach to marketing. I was still using the same methods that everyone else was, just toning things down a bit and fooling myself into thinking I was somehow following a higher path. I have not been following a higher path, only deluding myself.

I have had enough. I am cleaning house. Everything is getting set outside while I sweep the place out and I will then approach marketing from a clean and grounded perspective, a beginner’s mind. Only those marketing principles, ideas, and techniques that fit into this perspective will be allowed back into the house. The rest will be taken to the dump and left to rot. Hopefully, several new ideas will come along to replace the old ones. At this point, I do not know for sure. I am eagerly looking forward to this blending of my spiritual and business lives. In the end, they cannot be separated anyway. Tomorrow I will start posting the outline of my ideas.

I also want to thank all of you who read my little blog and share your thoughts with me. An especially big “thank you” goes to Diane Clancy for sharing all of her conversations and insights over the past few weeks. I feel blessed to be part of this online arts marketing community and look forward to our new conversations.

Peace my friends,
Chris O’Byrne
OnlineArtsMarketing.com